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ROGUE WORKS

Video Content Creator - Director - Writer - Editor - Producer

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3 2 1 ... Happy New Year

When the word 'team' is an understatement...

CLIENT:  Nocturnal and Lotech Media

BRIEF: Identify what VJ'ing and Vision Mixing exactly do from the recent festival circuit

CONCEPT: Show from front-of-house how these creative techies are an integral part of the audiences experience.

Vixi

Creating a narrative.

CLIENT:  Vixi Photostudio 'Mini' and '360'

BRIEF:  Explain what the two different Vixis can do.

CONCEPT:  'A Star Is Born'.

Utilising existing footage, we were able to create a story through Vixi's camera-friendly software engineer Mike to provide the thread. Where Vixi goes, he goes. And where he went, social media followed, pushing website visits that resulted in bookings.

 

Showreel

A story is only as good as the way it is told. Video has that power where it can connect on an intrinsically deeper level. When it does, it reaches the intended audience in a way that the written word cannot.
It takes significant experience and ability, to create and measure a video that actually achieves a specific and memorable outcome. Knowing how to deploy the many aspects of vision, sound, direction, and talent is critical to that objective. Anything less will not work.
When shopping around for a video provider, a showreel should reflect that ability.

Lotech Media

The power of Facebook

CLIENT:  Lotech Media

BRIEF:  To highlight and educate exactly what Lotech Media provide, make it facebook friendly, and drive traffic to their website.

CONCEPT: With so much going on, and so many people dependent on their technology and expertise, that people were interested. Instantly there were 5000 views, and with a constant 1700% increase in website traffic, the day continues to live on as a massive success.

Rise of the machine

CLIENT:  V8 Choppers NZ

BRIEF:  From Oklahoma USA to Auckland NZ, the biggest and baddest two wheelers are now available in the South Pacific thanks to V8 Choppers NZ.

CONCEPT: 'Terminator'.

Attracting Hollywood

CLIENT:  Ground Control NZ (Productions)

BRIEF:  To educate off-shore studios that Auckland is a 1-stop production location available 24/7.

CONCEPT: 

1. Design and build a website presence immediately, including video-tease elements that highlight the scope of what Auckland offers...

see: www.groundcontrolnz.com

2. Build a film-speak trailer (while avoiding all uncleared publicity materials) for direct correspondence and social media.

see: www.groundcontrolnz.com/trailer

The beauty of learning

CLIENT:  S&L Publishing

BRIEF:  To highlight the benefits of using the resources contained in The Writing Book and The Oral Language Book for the modern classroom.

CONCEPT: Rather than introduce an intrusive crew, utilising an archive of still images provided a more accurate and candid depiction of the resources in action.

For Google Ads.

A City of Sound

CLIENT:  Auckland Philharmonia Orchestra.

BRIEF:  To celebrate the appointment of Giordano Bellincampi as maestro and conductor for the APO.

CONCEPT: GB hears music in Auckland's surrounds that lead him to the APO.

Place and immerse Giordano Bellincampi in as many locations as possible within the limited time available. We see him observe the hustle and bustle of everyday life. 

Awards

Though awards haven't been the main focus, it iwas nice to receive the nod's.

 

Promax ANZ Awards

BEST MUSIC PROMO: Coast

 

Promax International

BEST MULTI GENRE: Only You

 

Promax ANZ Awards

BEST PROMO NOT USING PROGRAMME FOOTAGE: NZ Maori Rugby


Promax International

BEST THEATRICAL RELEASED TO TELEVISION: SKY MOVIES EMOTIONS

It's all in the prep

CLIENT:  SKY

BRIEF:  Promote the upcoming TV Series Simply Nigella on Prime.

CONCEPT: Save the fuss for eating out.

An hour with the food goddess during her busy schedule, at her hotel, required a green-screened commercial kitchen, plus a created domestic kitchen in a hotel suite. Prep was everything.

Something's afoot for NZ Opera

CLIENT:  NZ Opera

BRIEF: Observe and record the second rehearsal of La Cenerentola for their archive.

CONCEPT: Turn the footage into a campaign-ready promotion.

Witnessing the creative process with the best there is spoke for itself. Throw that in with some branding, dates and a bold Rossini score, teasing an audience-in-waiting was a no-brainer.

Lorde Listening Party

CLIENT:  Universal Music NZ

BRIEF:  To draw together Lorde's piece-to-camera from New York, the album artwork, and her yet unheard new album Melodrama to an exclusive theatre screening in Dolby surround.

CONCEPT: To create media buzz through social media and news outlets.

Taihoa

Conveying the right message

CLIENT:  Alcohol Liquor Advisory Council

BRIEF:  Present an alternative to drinking.

CONCEPT: The strength derived from sharing Tikanga Māori with a loved one outweighs all else.

"We played the Taihoa commercial for the first time in our Te Matatini highlights coverage last night. We have had an overwhelming response to this commercial from our board, CEO and most importantly viewers. We have never had such a response to a campaign and so far the ad has only played twice. I must say it looks pretty amazing on the big screen."

Toni Urlich, Sales Executive Māori Television

Merchandise that fits

Fatso

Creating Content

CLIENT: Sky TV

BRIEF: Promote FATSO, NZ's biggest DVD & Blu-Ray rental company.

CONCEPT: Create a relatable character called Larry who adores his beloved.

With a computer generated voice, and without the hassles of securing footage rights, resources were best spent on the 3D artist.

Small goes massive

CLIENT:  BLACK MEDIA / Waiata Māori Music Awards

BRIEF:  Produce interstitials for the live recording of The Waiata Māori Music Awards.

CONCEPT: Upshot Poetry (Prod: Ngatapa Black)

Grabbing these acclaimed artists for a fast 10 minute IV from a nearby music recording studio to create six unique edits generating 14mins of on-air time. Here's two of them.

Copy that counts

CLIENT:  MGM Channel

BRIEF:  Create a generic trailer for Friday Horrors to run for several weeks.

CONCEPT: Go for the jugular. Confront the audience with brutally honest copy as to why they are drawn to horror movies.

Modern speak helped freshen up these older titles, making them as relevant as they ever were and will be.

Branding with love

CLIENT: MGM/Sky TV

BRIEF: Create channel IDs that highlight MGM's extensive catalogue. 

CONCEPT: Feel the love.

With a hook like 'I Love You', you can go anywhere, over and over, forever... 

3 2 1 ... Happy New Year

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Mura Masa at Rhythm and Vines sq.png

Vixi

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Showreel

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Lotech Media

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Creating a following through social media

Rise of the machine

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Attracting Hollywood

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The beauty of learning

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A City of Sound

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Awards

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It's all in the prep

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Something's afoot for NZ Opera

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Lorde Listening Party

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Taihoa

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Merchandise that fits

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Fatso

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FATSO x 3

Small goes massive

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WaiataHistoryANDEmbarrassing

Copy that counts

— view —

Friday Horrors 60

Branding with love

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I Love You MGM x 3

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