It was a great honour to have created and delivered the Season Launch preview video for the Auckland Philharmonia Orchestra in the mighty Auckland Town Hall. This was only made possible by being given full access to the orchestra, and especially, two of its gifted players Ainsley Murray and Annabella Zilber.
When the word 'team' is an understatement...
CLIENT: Nocturnal and Lotech Media
BRIEF: Identify what VJ'ing and Vision Mixing exactly do from the recent festival circuit
CONCEPT: Show from front-of-house how these creative techies are an integral part of the audiences experience.
Creating a narrative.
CLIENT: Vixi Photostudio 'Mini' and '360'
BRIEF: Explain what the two different Vixis can do.
CONCEPT: 'A Star Is Born'.
Utilising existing footage, we were able to create a story through Vixi's camera-friendly software engineer Mike to provide the thread. Where Vixi goes, he goes. And where he went, social media followed, pushing website visits that resulted in bookings.
A story is only as good as the way it is told. Video has that power where it can connect on an intrinsically deeper level. When it does, it reaches the intended audience in a way that the written word cannot.
It takes significant experience and ability, to create and measure a video that actually achieves a specific and memorable outcome. Knowing how to deploy the many aspects of vision, sound, direction, and talent is critical to that objective. Anything less will not work.
When shopping around for a video provider, a showreel should reflect that ability.
The power of Facebook
CLIENT: Lotech Media
BRIEF: To highlight and educate exactly what Lotech Media provide, make it facebook friendly, and drive traffic to their website.
CONCEPT: With so much going on, and so many people dependent on their technology and expertise, that people were interested. Instantly there were 5000 views, and with a constant 1700% increase in website traffic, the day continues to live on as a massive success.
CLIENT: V8 Choppers NZ
BRIEF: From Oklahoma USA to Auckland NZ, the biggest and baddest two wheelers are now available in the South Pacific thanks to V8 Choppers NZ.
CONCEPT: Rise of the machine 'Terminator'.
CLIENT: Ground Control NZ - Production Company
BRIEF: To educate off-shore studios that Auckland is a 1-stop production location available 24/7.
CONCEPT:
1. Design and build a website presence immediately, including video-tease elements that highlight the scope of what Auckland offers...
2. Build a film-speak trailer (while avoiding all uncleared publicity materials) for direct correspondence and social media.
CLIENT: The Writing Book
BRIEF: To highlight the benefits of using the resources contained in The Writing Book and The Oral Language Book for the modern classroom.
CONCEPT: Rather than introduce an intrusive crew, utilising an archive of still images provided a more accurate and candid depiction of the resources in action.
For Google Ads.
CLIENT: Auckland Philharmonia Orchestra.
BRIEF: To celebrate the appointment of Giordano Bellincampi as maestro and conductor for the APO.
CONCEPT: GB hears music in Auckland's surrounds that lead him to the APO.
Place and immerse Giordano Bellincampi in as many locations as possible within the limited time available. We see him observe the hustle and bustle of everyday life.
Though awards haven't been the main focus, it iwas nice to receive the nod's.
Promax ANZ Awards
BEST MUSIC PROMO: Coast
Promax International
BEST MULTI GENRE: Only You
Promax ANZ Awards
BEST PROMO NOT USING PROGRAMME FOOTAGE: NZ Maori Rugby
Promax International
BEST THEATRICAL RELEASED TO TELEVISION: SKY MOVIES EMOTIONS
Branding with Love
CLIENT: MGM/Sky TV
BRIEF: Create channel IDs that highlight MGM's extensive catalogue.
CONCEPT: Feel the love.
With a hook like 'I Love You', you can go anywhere, over and over, forever...
CLIENT: SKY
BRIEF: Promote the upcoming TV Series Simply Nigella on Prime.
CONCEPT: It's all in the prep. Save the fuss for eating out.
An hour with the food goddess during her busy schedule, at her hotel, required a green-screened commercial kitchen, plus a created domestic kitchen in a hotel suite. Prep was everything.
CLIENT: NZ Opera’s Cinderella
BRIEF: Observe and record the second rehearsal of La Cenerentola for their archive.
CONCEPT: Record then turn the footage into a campaign-ready promotion.
Witnessing the creative process with the best there is spoke for itself. Throw that in with some branding, dates and a bold Rossini score, teasing an audience-in-waiting was a no-brainer.
CLIENT: Universal Music NZ - Lorde Listening Party
BRIEF: To draw together Lorde's piece-to-camera from New York, the album artwork, and her yet unheard new album Melodrama to an exclusive theatre screening in Dolby surround.
CONCEPT: To create media buzz through social media and news outlets.
Conveying the right message
CLIENT: Alcohol Liquor Advisory Council
BRIEF: Present an alternative to drinking.
CONCEPT: The strength derived from sharing Tikanga Māori with a loved one outweighs all else.
"We played the Taihoa commercial for the first time in our Te Matatini highlights coverage last night. We have had an overwhelming response to this commercial from our board, CEO and most importantly viewers. We have never had such a response to a campaign and so far the ad has only played twice. I must say it looks pretty amazing on the big screen."
Toni Urlich, Sales Executive Māori Television
Create a tongue-in-cheek campaign to promote Māori Television’s merchandise.
Creating Content
CLIENT: Sky TV
BRIEF: Promote FATSO, NZ's biggest DVD & Blu-Ray rental company.
CONCEPT: Create a relatable character called Larry who adores his beloved.
With a computer generated voice, and without the hassles of securing footage rights, resources were best spent on the 3D artist.
Small Goes Massive
CLIENT: BLACK MEDIA / Waiata Māori Music Awards
BRIEF: Produce interstitials for the live recording of The Waiata Māori Music Awards.
CONCEPT: Upshot Poetry (Prod: Ngatapa Black)
Grabbing these acclaimed artists for a fast 10 minute IV from a nearby music recording studio to create six unique edits generating 14mins of on-air time. Here's two of them.
CLIENT: MGM Channel
BRIEF: Create a generic trailer for Friday Horrors to run for several weeks.
CONCEPT: Go for the jugular. Confront the audience with brutally honest copy as to why they are drawn to horror movies.
Modern speak helped freshen up these older titles, making them as relevant as they ever were and will be.
