A story is only as good as the way it is told. Video has that power where it can connect on an intrinsically deeper level. When it does, it reaches the intended audience in a way that the written word cannot.
It takes significant experience and ability, to create and measure a video that actually achieves a specific and memorable outcome. Knowing how to deploy the many aspects of vision, sound, direction, and talent is critical to that objective. Anything less will not work.
When shopping around for a video provider, a showreel should reflect that ability.