Conveying the right message
CLIENT: Alcohol Liquor Advisory Council
BRIEF: Present an alternative to drinking.
CONCEPT: The strength derived from sharing Tikanga Māori with a loved one outweighs all else.
"We played the Taihoa commercial for the first time in our Te Matatini highlights coverage last night. We have had an overwhelming response to this commercial from our board, CEO and most importantly viewers. We have never had such a response to a campaign and so far the ad has only played twice. I must say it looks pretty amazing on the big screen."
Toni Urlich, Sales Executive Māori Television