BRIEF: Attract a younger and wider audience. Show how vibrant the APO is.
CONCEPT: To Auckland with love. Show how the APO is part of our Auckland landscape. It’s “sick” to be on board with the APO.
the music illustrated in wave form…
Create a master edit for 2020, with liftable pieces that are dedicated to the numbers and stats of the yearly accomplishments.
Diggers drivers cellists suits joggers cleaners gardeners barristers buskers trumpeters baristas welders chefs passengers…
An ODE for AUCKLAND
COMPOSITION
The right piece needs pauses, builds, an intro and an end
Short durations are easily lifted here. Useful for short-form eg social media
Composition needs to be planned at the earliest.
If possible, each filming opportunity could contain a relevant chord from one instrument/musician that marries this piece.