Bio

Rogue Works is a digital production company operated by David Pirie, a writer, director and video artist living in Auckland New Zealand. 

His work has been seen countless times on TV networks over the years. Having that experience of developing award winning campaigns for broadcast, he now spends his time developing creative concepts across a variety of platforms.  As well as running this small design studio, he also enjoys sharing his skills at the respected institutions of Unitec, Māori TV, and for brands, publishers and entrepreneurs across Aotearoa.

Style guide 

1. Branding

A dedicated ‘concept’ is designed to provide the necessary glue across all platforms. Once established, the assets follow that concept for continuity, allowing an integrated roll-out for all media assets to bounce off.

2. Fly on the wall

Some projects call for a documentary sensibility. And the smaller the crew the more comfortable that can be. From a campaign launch to branded content, each approach is visualized through a documentarian’s lens. Capturing those observations and unchoreographed moments of life give honesty and authenticity to most video — whether it’s 15 seconds, two minutes, or ongoing... The magic happens in post, where the narrative is formed.

3. Entertain

From the first frame, thumbnail, copy-line… lets catch the audiences eye and hold them there to drive your desired outcome.

Process

Whether it be starting with brainstorming, concept development, production, post-production or delivery, Rogue Works will ensure we grab your audience's attention from the get go. We’ll design a dynamic and impactful solution, once we understand what your objectives are and who your intended audience is.

We'll then take you and your audience where you need to be.